Red Cross Installation

As part of Adur Arts Festival's 'Projected' series, Malcolm experimented with interactive projection in the window of Shoreham's Red Cross shop.

The projection addressed issues of poverty, famine and war, juxtaposed with Western ideal of affluence, health and self image. Video footage of war, was shown in slow motion, superimposed with a live video feed of the street and its passers-by. An interactive exercise bike was placed on the street, tempting the public to 'cycle' around the projection of the shop's interior, stopping to look at objects displayed in the shop.